OEM strategy

In an increasingly concentrated market, Doyen is innovating and investing in its original-equipment manufacturer suppliers to maintain or increase its competitiveness.

A true partnership strategy

Through a transparent supplier strategy based on a win-win relationship, Doyen aims to sustain its portfolio of suppliers and the products it offers on a long-term basis.

This true-partnership strategy, in line with the strategy of the Autodistribution Group, allows Doyen to concentrate and consolidate its procurement among a small number of original equipment manufacturers whose brands and products are recognised for their reputation, quality and extensive ranges.

Since April 2014, Doyen has formalised its supplier segmentation into three well-defined categories:

  1. Partners
  2. Standard suppliers
  3. Other suppliers

For each of the three categories, Doyen offers a tailored and transparent level of added value and collaboration